May 13, 2019 • 3M
Word of Mouth
Mark Isero
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Why are there so many book clubs and so few article clubs? Let’s change that! Join The Highlighter Article Club, where we read, annotate, and discuss one outstanding article every month on race, education, or culture.
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When people ask me how many subscribers The Highlighter has, and I respond ~500, they usually say, “That’s so few! You should promote it more!” After trying various methods — e.g., social media, subscriber drives, newsletter directories — I’ve decided that the best way for The Highlighter to grow is the way that’s already working: via word of mouth. (Th…