Mar 3, 2019 • 5M

My thoughts on open rates

Mark Isero
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Today’s audio letter from me to you is about open rates, or the percentage of subscribers who actually open and read the newsletter. Obviously I want The Highlighter’s open rate to be really high. After all, what’s the point of sending out a newsletter that nobody reads? Also, while some newsletter creators want a huge number of subscribers, I’d much ra…

This episode is for paid subscribers