Mar 3, 2019 • 5M
My thoughts on open rates
Why are there so many book clubs and so few article clubs? Let’s change that! Join The Highlighter Article Club, where we read, annotate, and discuss one outstanding article every month on race, education, or culture.
Today’s audio letter from me to you is about open rates, or the percentage of subscribers who actually open and read the newsletter. Obviously I want The Highlighter’s open rate to be really high. After all, what’s the point of sending out a newsletter that nobody reads? Also, while some newsletter creators want a huge number of subscribers, I’d much ra…